SHOWRUNNER DEMO VIDEO 1:
USING SOFTWARE TO CONNECT FILM CAMERAS TO LED WALLS
TO OVERCOME THE LIMITATIONS OF GREEN SCREEN AND CREATE REALISTIC VIRTUAL BACKGROUNDS THAT MOVE WITH THE CAMERA:
THIS SOFTWARE CONNECTION BETWEEN CAMERA AND BACKGROUND LETS US MAKE
VIRTUAL SETS THAT ACTUALLY LOOK REAL
AND MAKES IT POSSIBLE TO SHOOT ENTIRE FILMS & SHOWS INSIDE A SINGLE STUDIO
Mathematically-correct depth & parallax.
We use AR tracking, so that when we move the camera, the background moves automatically to make it look real. (Other virtual production methods look flat or require editors to painstakingly edit backgrounds in post-production, frame by frame.)
Naturalistic lighting.
Our LED walls themselves light actors and props the way the real world would.
Realistic reflections & color spill.
Reflective surfaces reflect the actual environment, and semi-transparent areas don’t give themselves away as false.
SHOWRUNNER DEMO VIDEO 2:
TURNING EXPENSIVE PHYSICAL LOCATIONS INTO VIRTUAL SETS
In this example, we converted a famous movie location into a virtual one, so we can shoot and re-shoot in it for free, forever:
Map any real-world location, then manipulate and film it on our turf.
We use the latest photogrammetry tools to turn real indoor and outdoor locations (not just video game-like sci-fi stuff) into virtual sets that you can shoot in on your own timetable.
That means you can…
Never worry about the logistics of schlepping a film crew all over.
No trucks, parking, loading, unloading, location managers, teamsters, trailers, pigeons, or assistants needing to keep curious pedestrians away.
No worrying about clouds, rain, sirens, changing shadows, or losing the sun. And no location fees.
Which means you can…
Re-shoot and iterate with ease.
In traditional TV/film production, re-shoots are expensive and often impossible to schedule. If you discover a problem late in the process, you may not be able to get your star (and crew) back to the original location. So you have to edit around problems, at the expense of story.
Smart Studio gives you the opposite: time and flexibility to go back and improve anything.
ON THE ROADMAP:
FULL FILM SET TRACKING & DATA
OUR PLATFORM WILL SYNCHRONIZE WITH AND CONTROL EQUIPMENT IN EACH FILM DEPARTMENT, AND CAPTURE METADATA TO SPEED UP THE PRE-PRODUCTION, RE-SHOOTING, AND POST-PRODUCTION PROCESSES. STAY TUNED!
SHOWRUNNER will make it possible to move to an era of
AGILE FILMMAKING
Film faster—and get more done without the usual bloat.
The speed and efficiency at which you can set up & film with Smart Studio means you can get more out of stars’ and guest stars’ valuable time. It means you can put your crew on salary and let them go home at night instead of treating them like garbage and risking strikes. All with increased output.
Go green.
No need to fly tons of people and equipment around the world to film. No need to gas up trucks to park around the city while shooting on-location.
Afford to iterate.
Instead of waiting to release content before you know if it’ll work, now you can test and iterate at every step in the process.
Run a film set with minimal crew—using software over manpower.
Companies like Disney need 6-8 crew and servers to run a virtual LED background setup. We’ve got the only solution (built on top of Unreal Engine) that lets a single person operate an entire room full of screens—with a single server.
Our Smart Studio platform is doing this to every department of a film set next: from lighting to audio to camera to props. Our goal is for our tools to let one person do the job of 10 people.
SHOWRUNNER DEMO VIDEO 3:
SHOOTING WITH MINIMAL CREW
This scene, with its complex reflections, was shot with zero crew—entirely using our remote camera and lighting tools hidden under the table:
